Incentive Newsletter - Spring 2006
The LightLine
A Digest of Incentive Marketing news, trends, research & opinions.
May 2006 - Vol 1, Issue 1
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Welcome to the Spring/Summer 2006 edition of LightLine, your source for cutting edge Incentive news.

computer
“Paper is Out – Online is In” A leading industry publication reports that the Internet has surpassed paper catalogs as the preferred method for corporate merchandise awards. A few reasons that Online Catalogs have surpassed the Paper Catalog:
  • Merchandise is always current in online programs since Incentive companies automatically update availablity of stock. Paper catalogs cannot be updated wtihout additional print runs which is costly.
  • Orders are received by the fulfillment house instantly and rewards are delivered to the recipent faster.
  • Points are more easily managed and receipients can track their progress 24/7.

“More Companies are Choosing Merchandise” According to an April, 2006 poll held by Incentive Magazine, more companies are making the switch to replace their travel programs with merchandise programs this year up 21% from only 6% in 2004.

Show Them You Care...Reward With Quality of Life Incentives Offering Quality of Life Incenitves using an online merchandise reward platform allows busy employees to feel the instant gratification of redeeming for a reward any time, any place - be it form the comfort of their home or from the comfort of a hotel room while on the road. According to Incentive Magazine, some of the most popular home items being ordered today are items for the kitchen and home like pots and pans, grills, bakware, small appliances as well as dehumidifiers, glass ware and items for entertaining. For a preview of our most popular items, visit our online catalog.

Blue Plane
Hurricane season is around the corner, how are tourist hotspots doing after 2005's devastating season? Last year was one of the most devastating hurricane seasons the Atlantic region has ever seen. A record 27 named storms, of which 14 were hurricanes, bore down on the Caribbean, Mexican and American shores exceeding the 1969 record of 12 hurricanes. Though a number of tourist hotspots in the Caribbean were hit by Hurricane Wilma, the Bahamas, Key West, Miami and Mexico are all working their way back to normalcy. If you decide to travel the southern Atlantic coast this spring you'll encounter rebuilding efforts in nearly every facet of tourism. Travelers can be be confident, however, that as the rebuilding continues, the area is safe with all necessities like running water and road access operating normally. The white sand beaches of the Caribbean have suffered some erosion as a result of the hurricanes. however, there is still ample sand for relaxing and sunbathing while the efforts to restore the beaches to their previous state take place.

New Orleans ...According to the New Orleans Convention and Visitors Bureau: "The historic and cultural experience that attracts more than 10 million people to New Orleans each year is as rich, charming and welcoming as ever. There are more than 25,000 hotel rooms available, and or famed restaurants and music clubs are humming. The 150th anniversary of Mardi Gras was a coming out party for the city, which is now getting ready for the internationally celebrated New Orleans Jazz and Heritage Festival. It's no surprise that the New York Times recently named New Orleans the "Comeback of the Year." Reports are that the city of New Orleans is ready to welcome visitors, particularly meetings and incentive groups with open arms and great rates for groups and what a wonderful way of giving to the rebirth effort your visit would be!

topoftheworld
It's Only Good If It Works... According to a recent study published by Maritz Research, only 10% of employees are satisfied with their company's actual incentive/recognition program. Companies are realizing that offering recognition programs to their employees are good for both the corporation and the employee. Making each other happy is what drives sales and retains good employees. Working with a performance improvement company like The Light Group, Inc., your company can reach the other 90% of unsatisfied employees and yield some serious ROI from that audience. Turning to the experts in this field can help you identify what your employees really want an din turn, get your company what it really needs. Want to learn more? Click here to visit our Incentive Marketing Website.

Say... Did you know that 74% of workers between 18 and 34 say an incentive program affects their continued employment? You can design an effective Incentive Program for as many or as few employees as you'd like. Do you have less than 10 employees? Consult with a Light Group, Inc. Account Manager about an online reward program. Or do you need to reach out to thousands of customers? The Light Group, Inc can help you design a fully integrated program to cater to every single one of them.

SpotLight On... Datakey Consulting, a strategic, planning, market research and customer intelligence firm has formed an alliance with The Light Group, Inc. to supply corporations with facilitation and strategic planning for business and product development, focus groups as well as customer profiling, satisfaction metrics and operational analysis. If you’d like an assessment as to whether or not strategic planning makes sense for your business objectives contact us.

Contact The Light Group today to plan your Incentive Program and see the difference we can make.

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The Light Group, Inc.

phone: 914-397-0800



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