Incentive Marketing

The concept of Incentive Marketing starts with your company's toughest objectives:

earning a profit, increasing market share, branding your product or service and continuously improving customer service.

To accomplish these objectives certain things must happen:

customers must make purchases and associates must adhere to a sales culture and work more efficiently.

Conventional wisdom says that an associate gives his or her best effort all of the time and that the associate is duly compensated for that effort with a paycheck. But is that enough? Even if your associates maintain a decent level of performance and your customers remain loyal, how do you continuously achieve your objectives of an increase in profit, increased market share and improved customer service?

Incentive Marketing is the difference between success and failure!

Incentive marketing motivates people to a higher level of performance by offering a reward that can be obtained by reaching reasonable predetermined goals.

The Light Group, Inc. specializes in the most effective incentive rewards for your customers and employees... travel and merchandise. We are a full-service incentive marketing company that guides you every step of the way. Here's how we'll work with you:

- logo and theme design

- program announcements

- promotional reminder items

- kick-off meetings

- newsletters

- tracking and measurement