How to Run a Corporate Incentive Travel Program

• Program kick-off meeting with all participants in attendance. Distribute program brochure detailing how to win and what to win. Alternatively, the kick-off and incentive program details could be handled on line through the company intranet.
• Promotional material sent out during the tracking period containing enticing photographs and descriptions of the incentive travel destination. (Send a postcard from the destination as a reminder that “you too could be enjoying this so keep up the good work!” – just one suggestion from thousands of promotional items!) This phase of the travel incentive program can be delivered online, saving thousands of dollars in printing, postage and labor costs.
• A lively congratulations letter, registration form and some tantalizing information about the incentive travel program are sent to the achiever once the qualifiers are determined.
• At least two weeks prior to travel, airline tickets and a detailed program brochure are sent to the achiever, accompanied by a letter that is chock-full of information. We must make even the person who has never traveled before comfortable in the fact that they will receive the utmost personal attention.
• Onsite staff will meet and greet each person as they arrive at the chosen destination. If there is a large number of people travelling from a particular city, a travel staff person will be assigned to travel with the group. Once at the destination and having been guided through customs and immigration formalities, deluxe air conditioned transportation is waiting to whisk guests to their hotel as the memories begin to unfold.
• The incentive travel program is filled with lots of goodies: Welcome arrival gifts and letters as well as special gifts of a local flavor delivered to the sleeping rooms each night along with a note of thanks from management, private dinners, deluxe accommodations, exciting activities all in a well-planned itinerary. A hospitality desk and hand delivered messages and departure information are part of the daily service.

As professional corporate incentive travel planners, The Light Group helps firms run increase sales and employee motivation with unforgettable travel rewards.